Last week, I saw a news story online that even gave me a start about the fate of the print medium: The next issue of Playboy magazine would cover two months.
What?
One of the staples of American pop scene for more than half a century, and let’s face it, the interest was there before the magazine arrived, can’t/won’t publish an independent August issue?
The bunny, Hef, Marilyn Monroe, the Jimmy Carter Interview, the foldout, reading it for the articles? Yet they can’t scrape up the money to publish an August issue?
For as long as I can recall, and I go back to the days before disco, there have been certain inviolate rules/aphorisms:
If it bleeds, it leads
Get on page one
Sex sells
Well, it doesn’t anymore.
Did you think the day would come when Playboy couldn’t sell pictures of the girl next door in the all together? It’s enough to make Anna Nicole Smith turn over in her grave.
So now what do you believe? Where are you putting your ad dollar? Are you going to pay $35,000 for a page of advertising now and wait two months for your message to reach an uninterested world? Or will you consider video pushcasts now?
And don’t forget, even when print was king, a National Podcasting System pushcast started at almost 1/6th of that page price– and that was for everything, the finished product delivered, not just the ad space. Plus, a pushcast can be in front of your prospects and clients the same day it was shot, unlike a print advertisement.
How do we do it? Well, just like Playboy, we strip off all the frills and unnecessary pieces to work with stark naked ability. That is, we use a minimal, mobile crew. We don’t script our stories, we let your experts “sell what they know.” We use the latest technology to capture, edit, and compress your story. And we do it all without staples in our navels.
If Playboy can skip an issue, you can consider another medium.
So send us an email: krobles@nationalpod.com, and hear our story and see our quality. Let’s face it, without those articles to read, you’ll have some extra time to kill.
Brian McMahon, CEO – National Podcasting System
